Cybersecurity is evolving and AI/ML is helping solve the challenge. Find out more as we analyze SquareShift Technologies new webinar.

Companies are gripped in the worst neck-in-neck race of all—adopting new technology faster than cybercriminals can. If this statement seems dramatic, consider this: cybercrime is expected to cost upwards of $8 trillion annually by the end of 2023. The same tech that’s enabling businesses to handle massive data, create consistent and accessible connections, and enable remote operations is also giving threat actors ways to overcome traditional security procedures.
Thanks to this sophistication, organizations are finding their own innovative security measures, and at the front lines of this stands artificial intelligence and machine learning. Thanks to an enlightening webinar on the practical applications of AI/ML in security monitoring and analytics from Elango Balusamy, Co-founder & CTO of SquareShift Technologies, we can understand how.
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The state of cybersecurity is constantly in flux in most categories except for one — how fast threats are growing. The current landscape has seen explosive growth in the type, duration, and frequency of incidents, leaving companies barely any time to breathe before the next big threat comes around the corner.
What do we take from this? Companies need help executing full-scale, consistent, and thorough cybersecurity policies, of course, but even more than that. They need cybersecurity policies that scale and adapt—and quickly.
Traditional security approaches, while effective to a certain extent, are increasingly being supplemented or replaced by the power of Artificial Intelligence (AI) and Machine Learning (ML). This section will delve into a comparative analysis, highlighting the key distinctions between AI/ML-driven security and traditional methods.
Traditional security measures rely on rule-based systems, signature-based detection, and known threat indicators. While these methods have been the cornerstone of cybersecurity for decades, they have notable limitations:
AI and ML technologies have the potential to address many of the limitations of traditional security methods:
According to Balusamy, there are several excellent use cases for AI:
Balusamy sees several industry trends happening when implementing AI in a cybersecurity strategy. Endpoint security is one. Advanced malware threat detection for Zero-Day threats is another. In both of these cases, AI/ML based threat detection is helping companies respond more quickly to previously unknown threats and prevent some of the most common threats (happening at endpoints).
He also sees AI/ML as an extension of AIOps. Automation of operational processes gives companies a stronger security posture. Within this, an easy ROI is threat detection and noise reduction. Companies experiencing alert fatigue can now identify and respond to what is top priority and reduce the number of false positives and missed alerts.
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AI/ML offers a proactive, scalable, and context-aware approach to threat detection and response. Companies can combine the strengths of both traditional security and AI/ML supported measures to help ensure a robust response to threats that can change overnight.
Be sure to view the full webinar for more details into building AI/ML into your cybersecurity solution.
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