Attack surface management has changed with cloud, remote work, and bring your own device. Find out what companies should do now.

The attack surface has evolved thanks to the advent of cloud/multi-cloud/hybrid cloud operations. And what companies need to do to secure these environments has also evolved. Let’s dive right in.
Attack surface management tries to identify and manage an organization’s external assets for vulnerabilities and exposures before malicious actors can exploit them. This race is crucial to cybersecurity in an era of cloud, hybrid/remote work, and bring-your-own-device models. Valuable assets include applications, IoT devices, cloud platforms, user accounts, and a whole host of other possibilities. As the attack surface grows with the adoption of new technologies, it becomes even more crucial for security teams to understand what they’re up against.
JupiterOne’s recently released “State of Cyber Assets Report” provides valuable insights into the current state of enterprise cloud assets. The report analyzed more than 291 million assets, findings, and policies, revealing a jaw-dropping 133% year-over-year increase in these assets. To compare, the average number was 165,000 in 2022. In 2023, it was nearly 400,000. The number of security vulnerabilities or unresolved findings also increased to a staggering 589%.
This presents several challenges for cybersecurity teams. The pressure to defend an ever-expanding attack surface has demanded unprecedented levels of visibility, automation, and practice, whether teams are resource-strapped or not. According to JupiterOne’s report, the average asset value in 2023 is over $17,000, a lot of value left vulnerable without a clear plan. It’s not enough to simply react; threats move too fast for that. This calls for a proactive, comprehensive approach to attack surface management.
With a bit of thought, most companies understand that the cloud expands the attack surface. Cloud environments introduce a plethora of new potential entry points for cyber threats. As organizations move their data and applications to the cloud, the traditional perimeter-based security approach becomes obsolete.
Companies also understand that cloud environments are highly dynamic and agile. Changes in evolving cloud assets create new security challenges, and organizations must adopt continuous monitoring and real-time visibility to keep track. But that isn’t all that’s changing the game:
Shared responsibility model: Cloud service providers (CSPs) operate under a shared responsibility model. They’re responsible for the security of the underlying cloud infrastructure, but the company itself is responsible for security data, applications, and configurations. This division of responsibilities requires a shift in security strategies and puts organizations in an active position.
Shadow IT and shadow cloud: The cloud’s ease of accessibility can lead to the phenomenon where employees deploy cloud services and applications without the IT department approving or providing oversight. This creates unauthorized—and subsequently unmonitored—cloud assets, expanding the attack surface without the organization’s knowledge. Companies need to identify and secure these shadow assets to create a comprehensive security strategy.
Varying security postures: Companies operating a multi-cloud environment will encounter a variety of security postures, and each organization’s cloud architecture can differ significantly. This disparity can lead to inconsistent security practices and configurations across the cloud environment. Reevaluating the attack surface requires organizations to standardize security policies, configurations, and best practices to ensure a cohesive and robust security approach across all cloud assets.
It’s a familiar story. When thinking about the attack surface, companies often miss the inclusion of shadow IT and unmonitored third-party assets. Shadow IT refers to the use of unauthorized or unapproved applications, services, or devices by employees within an organization. These could be cloud services, mobile apps, or other IT resources that employees use without the knowledge or approval of the IT or security departments.
Similarly, third-party assets are external systems, applications, or services connected to an organization’s network or interact with its digital assets. These could include vendor platforms, partner APIs, or other external services that the company relies on for various business functions.
The problem with both shadow IT and third-party assets is that they often operate outside the scope of the company’s traditional security measures and visibility. Since they are not officially recognized or monitored, they can introduce unknown vulnerabilities and become weak points that threat actors might exploit to gain unauthorized access to the organization’s systems or data.
Several reasons contribute to this oversight:
Addressing the shadow IT and third-party asset blind spots is crucial for a comprehensive attack surface management strategy. To mitigate these risks, companies should:
By addressing these overlooked aspects of the attack surface, companies can significantly enhance their security posture and minimize the risk of cyber threats originating from unmonitored or unauthorized assets.
Unified cyber insight plays a crucial role in attack surface management in the cloud. It refers to the comprehensive visibility and correlation of security data from various sources across an organization’s entire cloud infrastructure. This unified view allows security teams to gain a holistic understanding of their cloud-based assets, potential vulnerabilities, and overall security posture, which is essential for effectively managing the attack surface and mitigating security risks.
Here are the key features of unified cyber insight in attack surface management in the cloud:
Unified insight is a vital component of effective attack surface management in the cloud, thanks to a comprehensive view of cloud assets, activities, and security events. It shifts from a reactive security posture to a proactive one by providing centralized visibility and correlation capabilities and minimizing potential risks and vulnerabilities in the rapidly evolving cloud environment.
See also: A Secure Multi-cloud: A Real Possibility or Just a Pipe Dream?
Dealing with the distributed modern attack surface more efficiently requires companies to make a decisive shift from a reactive to a proactive security posture. Here are some best practices that companies can implement to make that shift and manage the distributed attack surface more effectively:
A proactive and comprehensive approach to cloud security not only protects critical assets but also enables organizations to embrace the full benefits of cloud technologies while mitigating potential risks. The attack surface has changed, but companies have the right resources to adapt and implement an attack surface management plan that works.
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