CloudBolt’s 2025 Industry Insights report, Performance vs. Perception: The FinOps Execution Gap, is here. Among other insights, it highlights a growing disconnect between IT leaders’ confidence in their FinOps maturity and the operational realities on the ground. Based on a survey of 350 senior IT leaders, the report finds that while most organizations claim to have automated and mature cloud cost optimization practices, the majority still struggle to realize a consistent return on investment from their cloud environments.
Despite 95% of respondents indicating some level of automation in their optimization workflows, only 17% report fully automated, AI-powered environments. Furthermore, a significant portion of cost-saving recommendations go unimplemented, and remediation efforts often take weeks. The findings suggest that while dashboards and visibility are widespread, execution and enforcement continue to lag.
See also: 2025 Cloud in Review: 6 Trends to Watch
Kubernetes and AI Present New Optimization Challenges
Kubernetes, now central to enterprise cloud architecture, is emerging as a major driver of cloud costs—with 98% of leaders acknowledging its impact. However, 91% admit they cannot effectively optimize Kubernetes spending. Specific challenges include workload-level cost allocation, inefficient autoscaling, and limited cost reporting. Even organizations with otherwise strong governance frameworks are often unable to apply them effectively to Kubernetes environments.
AI and generative AI technologies are increasingly embedded in enterprise stacks. Nearly nine in ten report using ChatGPT, and over 70% are deploying Google’s Gemini. Yet, while many plan to invest in AI/ML-based cloud optimization tools over the next year, basic cloud hygiene remains a barrier. Poor tagging and inadequate resource management continue to hinder ROI, suggesting that organizations are adopting advanced tools without solid foundational practices.
FinOps Expands Into Hybrid, SaaS, and AI Management
Looking ahead, FinOps mandates are broadening beyond the public cloud. The top investment areas for the next 12 months include AI/ML optimization, hybrid multi-cloud management, and SaaS licensing efficiency. As cost complexity increases, organizations are being pushed to evolve their FinOps strategies to include cross-functional collaboration and real-time enforcement mechanisms.
In short, while FinOps has matured in concept, its practical implementation still lags behind. The path to achieving meaningful cloud ROI requires not just automation, but also a renewed focus on governance, scalability, and continuous optimization.
Read the full survey here.
Elizabeth Wallace is a Nashville-based freelance writer with a soft spot for data science and AI and a background in linguistics. She spent 13 years teaching language in higher ed and now helps startups and other organizations explain – clearly – what it is they do.
